Archives

All editions of Gift Card Navigator

#1

I’ll guide you step-by-step in setting up an effective Black Friday promotion using your gift cards.

Here’s a complete timeline to launch a 360° marketing campaign from B2C to B2B, specifically designed to capture last-minute holiday shoppers.

Here is a list of the different formats available, along with the steps to follow to create your marketing campaign.

Here are my predictions for the year 2025 and how to get started on the right foot to perform well.

Complete toolkit to maximize your visibility and promote gift cards during the key Mother’s Day period.

Discover brand performance in 2024, growth opportunities to leverage, and emerging trends to watch.

A complete course to create or optimize your gift card distribution strategy with third-party partners.

Buyer types, action plan, and messaging ideas to maximize your sales at the end of 2025.